These days, social media can’t be missing from your marketing strategy and online presence. But considering that content needs to be socially engaging, informative while keeping it short & simple (short-form) and videos must be shot vertically, this is an entirely different way of creating content.
With a university degree in online communication and marketing, and work experience as head of a social media team for one of the biggest brands in the Netherlands, I know all the strategies to create content that’s engaging, builds community, and has a scroll-stopping effect. Let’s make a personalized plan to get more eyeballs on your social media channels and attract more of your dream clients!
For the Los Patios Boutique Hostel (Medellín, Colombia) I created vertical videos to showcase each of the activities offered. These videos are perfect for all social media channels and were used as reels/shorts/tiktoks, as a social media advertisement to draw in more clients, and cut down into smaller sections to be used on Instagram Stories. They were a great help in promoting the activities and driving up sales.
The following vertical photos and videos are the result of various personal branding shoots for professional dancers and dance teachers. The content created was used to establish a professional online presence on social media, showcase their talent and promote classes & coaching offered by these dancers.
